Information for advertisers

Players usually spend about 20-30 minutes per visit on our games, with nothing to do in half of this time than waiting for the opponent to move (if one plays check or checkers) or to shoot (when playing pool).
This means viewing the screen for about 10-15 minutes, with the only worthwhile information being the ads. We display about 8-10 ads for the players during this time.

Why advertise on FlyOrDie?

• FlyOrDie has around 5 million registered members from around the world
• FlyOrDie shows itself in over 50 languages, including exotic languages as Zulu, Uzbek or Võro
• using FlyOrDie games it is possible to target the ads according to your needs, e.g. we can show your campaign only for users from the Vatican
• on FlyOrDie's pages you can advertise for the fraction of the impression based prices of traditional portals

Overview

FlyOrDie™ has established itself as one of the leading developers of online multiplayer games in the past years. Our main titles include 3D Billiards, Tanx, Chess and several other board games. All these games have a free and a subscription based version. Subscribing players have some extra features in comparison to the free players but they can still play against each other. We have developed a strong distribution network for these games that include – RealNetworks, Flipside, Eurosport and RTL NewMedia.

FlyOrDie offers advertising solutions to promote your products and services in form of banner advertising on the FlyOrDie.com web site and in our games or in form of branding the games by customizing their look-and-feel to match the advertiser’s appearance and to communicate the advertiser’s key marketing messages.

Visitor Demographics

People from around the world regularly visit the FlyOrDie.com website since its launch in 2000: in recent months FlyOrDie.com website has had visitors from 192 countries of the world, representing all continents except Antarctic.

FlyOrDie games attract mainly younger players: approximately 80 percent of our visitors are under the age of 28, 79% of whom are male:

Age Groups 0-17: 35% 18-27: 42% 28-37: 14% 38-47: 6% over 48: 3%

Average playing time varies between 16 and 38 minutes depending on the game:

Supported Ad Formats

On average, FlyOrDie.com delivers at least 150 million impressions to advertisers monthly:

• Banner (468x60 pixels)
  Displayed on top of the game windows, rotated while the game is being played
• Skyscraper (120x600 pixels)
  Displayed on the left side of the game windows, rotated while the game is being played
• Interstitial (600x480 pixels or any size smaller)
  Displayed while the games are loading (min. 20 seconds)
• Popunders (any size)
  Displayed each time a game window is closed.

Branding opportunity

Online games are an incredibly successful method of increasing your brand awareness or image to the marketplace. Every user playing the game will be exposed to your brand, and form a greater emotional attachment through interactivity than would be possible through passive websites.

Further Information

For further information please contact:

Daniel Feher
Business Development
FlyOrDie.com / Solware Ltd.